Legendary adman Piyush Pandey dies at 70

The visionary who reshaped Indian advertising changed landscape of swift story telling

Last updated: October 24, 2025 | 09:25

Manjusha Radhakrishnan, Entertainment, Lifestyle and Sport Editor

1 MIN READ

Ad legend Piyush Pandey (Image source: X@nsitharaman)

Legendary adman Piyush Pandey who changed the Indian advertising landscape and was known for famous campaigns like the BJP’s 2014 slogan ‘acche din aane wale hai’, Fevicol adhesive’s ‘fevicol ka jod, tutee nahi’ and Cadbury dairy milk’s ‘kuch khaas hai’ — has died. He was 70.

He died on October 23, Thursday, and his funeral will be held in Mumbai on Saturday, Ocotber 25.

His advertisements with catchy slogans were known for its warm and wholesome tones. His Cadbury dairy milk's ad where a gorgeous WAG of a cricketer watching from the stands and then rushing to the ground as her partner hits a six is one of his legendary works.

Also In This Package

Manoj Bajpayee’s heartfelt tribute to Mukul Dev

Mukul Dev tragedy: Manoj Bajpayee and other Bollywood stars' heartfelt tribute and farewell to an actor gone too soon

Deepika Padukone, Ranveer Singh's new Abu Dhabi ad out

Deepika Padukone and Ranveer Singh go stylish James Bond mode in Abu Dhabi’s glossy tourism campaign

Manjusha RadhakrishnanEntertainment, Lifestyle and Sport Editor

Manjusha Radhakrishnan has been slaying entertainment news and celebrity interviews in Dubai for 18 years—and she’s just getting started. As Entertainment Editor, she covers Bollywood movie reviews, Hollywood scoops, Pakistani dramas, and world cinema. Red carpets? She’s walked them all—Europe, North America, Macau—covering IIFA (Bollywood Oscars) and Zee Cine Awards like a pro. She’s been on CNN with Becky Anderson dropping Bollywood truth bombs like Salman Khan Black Buck hunting conviction and hosted panels with directors like Bollywood’s Kabir Khan and Indian cricketer Harbhajan Singh. She has also covered film festivals around the globe. Oh, and did we mention she landed the cover of Xpedition Magazine as one of the UAE’s 50 most influential icons? She was also the resident Bollywood guru on Dubai TV’s Insider Arabia and Saudi TV, where she dishes out the latest scoop and celebrity news. Her interview roster reads like a dream guest list—Priyanka Chopra Jonas, Shah Rukh Khan, Robbie Williams, Sean Penn, Deepika Padukone, Alia Bhatt, Joaquin Phoenix, and Morgan Freeman. From breaking celeb news to making stars spill secrets, Manjusha doesn’t just cover entertainment—she owns it while looking like a star herself.

Get the latest news and updates straight to your inbox

Up Next