Audiences did not heed the title of ‘Come Play,’ a terrifying thriller from Focus Features and Amblin that debuted in US theatres this weekend. The PG-13 horror film generated just $3.15 million (Dh11.57 million) from 2,183 screens, enough to lead sleepy box office charts in pandemic times.
Moviegoing has been incredibly slow in North America because theatres in New York City and Los Angeles, two vital markets, remain closed. With those venues shuttered, studios are wary of releasing big-budget potential blockbusters. For the time being, studios are siphoning off smaller movies like ‘Come Play,’ supernatural thriller ‘The Empty Man’ and family flick ‘The War With Grandpa.’ It’s a chance for theatre owners to offer audiences new product, sure, but such offerings are hardly moving the needle for ticket sales.
‘Come Play’ actually came in ahead of expectations: pre-release tracking suggested inaugural weekend sales around $2 million to $2.5 million. Yet analyst David A Gross, who runs the movie consulting firm Franchise Entertainment Research, referred to the opening of ‘Come Play’ as “soft.” However, he noted that “like all recent wide releases, ‘Come Play’s’ theatre count is somewhat low and in line with the proportion of theatres closed across the US.”
‘Come Play’ sold the most tickets in Dallas, followed by New York — despite New York City venues still shuttered. Drive-in theatres have been a boon during the pandemic, and this weekend was no different. Mission Tiki Drive-In near Los Angeles and West Wind Sacramento 6 Drive-In were among the highest-earning theatres. Directed by Jacob Chase and starring Gillian Jacobs (‘Love’) and John Gallagher Jr, ‘Come Play’ follows two parents as they attempt to protect their young son from getting abducted by a villainous humanoid creature. It cost $10 million to produce.
“We’re thrilled that audiences came out to celebrate Halloween making ‘Come Play’ the No 1 movie this weekend,” said Lisa Bunnell, president of distribution at Focus Features.
Liam Neeson’s action adventure ‘Honest Thief’ collected $1.35 million from 2,360 theatres, enough to secure second place. After three weekends of release, the movie has generated $9.5 million.
Since launching over the Columbus Day holiday weekend, Robert De Niro’s ‘The War With Grandpa’ has made $11.2 million in total. The comedy landed at No 3 on charts this weekend after adding another $1.1 million from 2,365 screens.
‘The Empty Man,’ from Disney’s 20th Century Studios, plummeted nearly 60 per cent from initial weekend sales. Given essentially zero promotion from the studio, it scraped together $561,000 this weekend for a North American total of $2.2 million.
‘The Empty Man” came in behind Christopher Nolan’s ‘Tenet,’ which has been in US theatres for over two months. The sci-fi epic, starring John David Washington and Robert Pattinson, brought in $665,000. That brings ‘Tenet’s’ domestic total to $53.8 million, disappointing results for a movie that cost over $200 million. Overseas, the film has enjoyed stronger box office receipts, with ticket sales reaching $293.3 million internationally and $347 million globally.
Elsewhere, Paramount unveiled ‘Spell’ on premium video on demand and in 369 theatres, where it earned $210,000.
In honour of Halloween, Disney brought some spooky holiday favourites back to the big screen, including ‘Hocus Pocus’ ($456,000), ‘The Nightmare Before Christmas’ ($386,000) and ‘Monsters Inc’ ($232,000).
Sluggish box office sales come as parts of Europe are enacting new lockdowns, prompting theatres in England, France and Italy to close down again. In the US, there are concerns that chilly temperatures during winter could cause coronavirus to continue surging.
“The cold, indoor weather is going to be a challenge around the world,” Gross said.