From Alia Bhatt to Deepika Padukone, study reveals Bollywood’s most popular celebrities

What’s in a name? For celebrities, perhaps everything: it’s their reputation, their brand. Studying the ‘brand’ proposition is Indian Institute of Human Brands (IIHB), which recently released a study on the famed fortunates. Covering 64 attributes across image, personality and human factors, the study has arrived at a score for celebrities called the TIARA ratings. The latter is an acronym for Trust, Identify, Attractive, Respect and Appeal. Here’s a look at who scored what.

First up Deepika Padukone emerged as the Most Beautiful celebrity with a score of 59.9.

Alia Bhatt has topped the country's most attractive celebrity list with a TIARA score of 90.7. She’s followed by Hrithik Roshan (87.7) and Katrina Kaif (86.0).

Amitabh Bachchan bagged the India’s Most Trusted, Most Respected, Most Prestigious, Most Intelligent and Most Honest categories.

Bhatt’s alliance with Ranbir Kapoor meanwhile has people conflicted.

Bachchan's ‘Gulabo Sitabo’ co-star Ayushmann Khurrana is the celebrity India most identifies with. The ‘Article 15’ actor won an empathy rating of 88.5.

Padukone also features in another area along with her husband Ranveer Singh. They have the highest identification rating, and they’re subsequently the couple most Indians relate with.

As for expecting parents Virat Kohli and Anushka Sharma, who are currently in the UAE for the ongoing IPL matches, they’ve been named the Most Attractive celebrity couple.

Kohli also topped several other categories including Most Fearless, Most Charming and Most Stylish.

Akshay Kumar tops the Most Appealing category with a score of 93.5

Actor Nawazuddin Siddiqui has been voted the Most Versatile as well as the Most Distinctive Indian celebrity.

Vikrant Massey who stars in the recent Bollywood venture ‘Ginny weds Sunny’, is rated as India’s most progressive with a score of 59.

Hardik Pandya, who stirred controversy for his remarks on ‘Koffee with Karan’ television chat show, has been identified as most controversial celebrity.