‘Mohenjo Daro’ trailer watched by 30m people
The clip was released on all Star TV networks channels
The trailer of filmmaker Ashutosh Gowariker’s much-awaited project Mohenjo Daro was launched on Monday. The trailer was released on all Star TV networks channels.
The clip of the Hrithik Roshan film was reportedly viewed by as many as 30 million people worldwide on the channels. This is the first time Star Networks has extended this kind of support to any film.
The trailer presents a glimpse of the epic saga with large-scale visual effects and a rustic terrain.
Roshan took on a fierce persona in the film, which also features Pooja Hegde, Kabir Bedi and Arunoday Singh.
Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation, which dates back to BC 2600.
Gowariker, who brought series Everest on the small screen last year, said television is the fastest way to reach a wider audience.
“We are extremely thrilled with the positive response to the motion poster and first look posters of Mohenjo Daro and couldn’t wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally,” he said.
“We thought it would be an ideal platform to release the film’s trailer, which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch,” he added.
Produced by Siddharth Roy Kapur and Sunita Gowariker, Mohenjo Daro is expected to release in the UAE on August 11.
