Dubai: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Saudi Arabia’s Al Tayyar Travel Group, have signed an agreement aimed at promoting Dubai as the preferred destination for Saudi visitors.
According to a statement from Dubai Tourism, the pair intends to launch unique initiatives that will help expand Dubai Tourism’s marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets.
The promotional strategies will be primarily implemented through Al Tayyar Travel Group’s strategic online business unit, the statement continues.
The partnership will see Almosafer, one of Al Tayyar’s online travel platforms, creating inspirational content on Dubai’s tourism offerings to be promoted across all its communication channels.
Almosafer will offer special hotel and flight deals exclusively for Saudi travellers to Dubai such as top things-to-do in the city, iconic attractions to visit, a slew of handpicked restaurants and shopping options, as well as travel tips.
The online travel platform will create special Dubai-centric holiday packages, tailored to each of the travel segments — couples, families, individuals or business travellers.
“We are pleased to form a strategic alliance with Al Tayyar Travel Group,” said Issam Kazim, chief executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), in a statement.
