Bengaluru, Frankfurt: Procter & Gamble Co will acquire the consumer health business of Merck KGaA for about €3.4 billion (Dh15.4 billion, $4.2 billion), giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets. Procter & Gamble (P&G), whose stable of brands include Pampers diapers, Gillette razors and Vicks cough and cold products, said on Thursday that the acquisition had been agreed and would enable it to expand its portfolio of consumer health care products. Merck’s unit also includes vitamin brands such as Femibion, Neurobion and Nasivin. The purchase price for Merck’s business suggests that the German company climbed down from price demands of as much as 4 billion euros, which sources told Reuters had deterred initial suitors such as Nestle, Perrigo and Stada owners Bain and Cinven.
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