The retailing app maker Taskspotting recently secured a $1.2 million plus funding from Mena Venture Investments, high networth individuals and a Saudi Arabian institutional investor. The new funds will be used to expand across the region and include new features.

The app provides businesses with local and real-time visibility on customer experiences. Consumers can also share brand experiences with their social network, thus driving word of mouth to improve brand performance. “Since our inception just over a year ago, we have advanced at an explosive pace and are excited at the prospect of growth to come,” said Karim Aly, CEO.

TaskSpotting allows brands to collect in-the-moment insights from consumers on their products and services. In exchange, consumers receive gifts and even cash. The app has over 35,000 active users and clients include brands such as Mars, Unilever, Ikea and Estée Lauder.

According to Fadi Ghandour, Co-Founder and Director of MENA Venture Investments, “TaskSpotting redefines how companies capture market intelligence and leverage technology in their operations. We’re exceedingly impressed with the business model, the traction they have gained to date and the capable team who have put it all together.”