Crowd at Deira City Centre during the 12-hour super sale in more then 3,000 retail outlets. Image Credit: Ahmed Ramzan/ Gulf News

Dubai: Hundreds of shoppers are expected to flock to the Dubai World Trade Centre today, July 4, as high-end brands gather together in one roof and promise huge savings on premium apparel, handbags, perfumes, shoes and jewellery.

Also happening: 44 days of discounts at Dubai’s malls

The Concept Big Brands Carnival, a consumer trade show that brings together luxury labels, is hosting a five-day discount bonanza and bargain hunters are assured that they can score markdowns of up to 75 per cent.

Taking place at the Dubai World Trade Centre, the sale is offering thousands of sale items from high-end brands, including Ted Baker, Calvin Klein, Guess, Hugo Boss, BCBGMAXAZRIA, Aigner, Nina Ricci, Diesel, The Kooples, and Patek Louis, among many others.

With many consumers now looking for ways to spend less, sales are a big hit in the UAE. Previous shopping extravaganzas have attracted thousands of bargain hunters and stimulated consumer spending at the same time.

According to a survey, more than half (53 per cent) of people in UAE are looking for ways to save money and the same number are on the lookout for sales and promotions. About four in ten people (41 per cent) said, they would delay purchases and wait for products to go on sale.

The carnival serves as a platform for retailers of designer labels to promote brand awareness and clear out old inventory.

The sale at Za’abeel Hall 2 runs until July 8, Sunday, from 10am to 10pm. Entry is free.

Here’s what to expect:

Affordable brands

Aside from premium labels, consumers can expect to enjoy discounts on other affordable brands, such as Koton, New Look, Aeropostale and Vincci.

Perfumes and sunglasses

For those looking to shop for discounted perfumes and sunglasses, expect to bag some bargains from all major brands, including Chanel, Police, among many others.

Jewellery, watches, accessories

For watches and accessories, there are bargains to be had at the counters of Nina Ricci, Swarovski and Michael Kors.

Jewellery fans can get some discounts at Moa, a French jewellery, fashion accessories and leather goods retailer, as well as at Still 19 Paris, an international women’s luxury fashion label.

Shoes, bags, apparel, cosmetics

Guess is mostly offering discounts on bags and shoes, while Ted Baker is also discounting a number of bags, as well as clothes.

For cosmetics, head to the stands of Max Factor, Bourjois and Revlon.