Dress to impress, and not to stretch

It was not long after I started my career as a business reporter that I found myself walking into the offices of top corporate executives, government officials, diplomats, etc for interviews. While doing my homework for those meetings meant extensive reading on economics, researching financial results and building background on specific subjects, I have to admit that one concern was always what I was going to wear.

Not that I did not have nice clothes during college and my early working years, but it was not only time to shift from trendy jeans and t-shirts to proper office wear, but also to make another upgrade to fit into the new surroundings.

'Dress to impress' seems to be a principle that is migrating from job interviews and dating to everyday business life. Companies are branding and re-branding themselves, and placing growing importance on packaging their services and products and perhaps their employees, too.

Whether you're in public relations, marketing, consulting or any position that requires corporate interaction, you probably know that a negotiation of a multi-million contract, or a presentation for a visiting delegate requires an upgrade for your wardrobe in addition to polishing your professional skills, of course.

But if your income isn't growing as fast as these requirements pop up, some careful planning should help you dress with a suitably smart new look without straining your budget.

One starting point to build your collection of business suits, ties, shirts, shoes and accessories is to see them as an investment in your career. So when you shop for them, replace shopping for a t-shirt with shopping, for example, for a computer or a reference book.

For both men and women, what you buy should be practical, user-friendly and timeless, which translates in clothes-terms into good quality material, clean design and easy care. If you think this way, you may pay a little bit more but your clothes will look good, be less hassle to maintain, and last longer.

Without getting into fashion details, the safest course for those on tight budgets is to stay away as much as possible from strong trends. Black, grey or blue suits can go well with almost any top or tie colour, and they give a conservative appearance which is rarely criticised in business. Additionally, they do not really leave the long-lasting impression that a pink suit makes, for example, which means it is easier for you to wear them more frequently.

So, if you're building your wardrobe from scratch, make sure you have good quality dark solid colours, several white shirts and simple ties. Women can exchange ties for colourful scarves and/or simple accessories. Once you have made up your mind on your fashion limits, you need to decide whether you'll be heading to a tailor or shopping malls. Many people may find it more comfortable and affordable to have clothes tailor-made. But if you are running on a tight budget, don't take the risk of unknown results. Be sure of your tailor's skills and what you're looking for.

After all, if you're living in the UAE, you can find plenty of off-the-peg choices, which fall in variable price categories.

But their availability doesn't mean you leave your purchase to the last minute. Try to take your time for shopping around, comparing prices and waiting for discounts. Acquiring a piece or two every now and then, or when you find a good bargain, won't put pressure on your budget and will help you build your new look.