Dubai: A study conducted by the organisers of Gulf Bike Week has found that the GCC market for new motorcycles and off-road vehicles such as quad bikes is worth an estimated $282 million (Dh1.03 billion) annually. Added to the second hand market, the total value of the segment exceeds $1 billion, and jumps to more than $7 billion for the wider Middle East and North Africa (Mena) market.

The study, which drew on government licencing information and industry research from major distributors, is being used to highlight the attractiveness of the region to international companies looking to grow their business. Many of the best known names in the global motorcycle industry are already active in the region, and the number is growing rapidly.

Christopher Hudson, Managing Director of Clarion Events Middle East, explained: “As the participation levels at Gulf Bike Week demonstrate, all the major manufacturers are active and excited about the region and the business opportunities that the Gulf and the wider Mena region provide. As well as the big players, such as Harley Davidson, Honda, Ducati, Kawasaki, Triumph, Can Am and Polaris, it is the smaller companies providing accessories, parts and related lifestyle products that are coming in from across the world.