Dubai: Gulf Oil Middle East and Al Naboodah Group Enterprises (ANGE) have entered into a strategic partnership to strengthen the distribution network of Gulf Oil’s automotive and industrial lubricants in the UAE, executives from both the companies said on Thursday.

Gulf Oil is into manufacturing and marketing of lubricating oils, grease, brake fluids, coolants, and has presence in more than 110 countries, while Al Naboodah is present in all the emirates across the Gulf and employs more than 16,000 people.

“We thought if we join hands with someone who has the distribution strength then we will add more vlaue to our customers,” Satyabrata Das, Chief Executive Officer and General Manager of Gulf Oil Middle East, said at an event in Dubai to announce the partnership.

“The agreement will enable Gulf Oil to increase its market share in the UAE and help to further consolidate in the regional market. We work closely with our customers in all business segments to ensure maximum benefit through our differentiated products and services,” he added.

Gulf Oil is part of India’s Hinduja Group, which is a diversified and transnational conglomerate. The company boasts more than 125,000 employees, with a presence across 38 countries and has multi-billion-dollar revenue.

“We partner with Gulf Oil to continue their long-term growth and strong market presence in the UAE,” Ajit Kumar, Chief Operating Officer of Commercial, ANGE, said.

“As a local family business, ANGE is committed to preserving the UAE’s heritage and working to deliver economic and cultural solutions to support the continual and sustainable growth of the nation,” Kumar said.