Dubai : Destination Maternity Corporation, a leading maternity apparel retailer, yesterday announced the opening of Destination Maternity in the Mirdif City Centre.

Destination Maternity is the home of brands Motherhood Maternity and A Pea in the Pod (including its premier luxury line, A Pea in the Pod Collection).

Everything imaginable

"It is a one-stop shop for the most extraordinary selection of maternity fashion, accessories and everything imaginable for the pregnant woman.

"Destination Maternity joins stores such as Deb-enhams, Zara, and H&M in this brand new mall, centrally located in Dubai City," the company said in a statement.

This is the third store Destination Maternity Corporation has opened through its franchise, Multi Trend, a member of the Al Homaizi Group. Destination Maternity and Multi Trend opened an A Pea in the Pod store in July 2009 in the 360 Mall in South Surra, Kuwait, and a Motherhood Maternity store in November 2009 in the Al Bairaq Mall in Fintas, Kuwait.

Under a multi-year franchise agreement, Destination Maternity has partnered with Multi Trend to operate branded retail locations and market merchandise under the Company's Destination Maternity, Motherhood Maternity, A Pea in the Pod, and Edamame The Maternity Spa brands, in six key markets in the Middle East: the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

More countries

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. It operates 1,689 retail stores in the United States and Canada, including 711 stores.

Destination Maternity also distributes its Oh Baby by Motherhood collection through a licensed arrangement at Kohl's stores throughout the United States and on Kohls.com.

In addition, Destination Maternity is expanding internationally and has entered into exclusive store franchise and product supply relationships in India and the Middle East.