Gellify launches ‘CX observatory’ in Dubai for luxury brands

Dubai: The B2B platform Gellify has introduced a ‘Luxury Tech CX Observatory’ in Dubai, which will provide trend analysis and explore future industry shifts. Signing up with Gellify, luxury brands get to engage with industry experts and engage with innovation-focused startups.

“Drawing from our rich heritage in Milan, we are extending our deep-rooted expertise to Dubai,” said Massimo Cannizzo, CEO and Co-founder of Gellify Middle East. “This is more than just embracing the latest trends, it's about scripting a transformative narrative for luxury in the digital age.”

Brands can leverage personalized ecommerce, augmented shopping, Cognitive AI, and other technologies to ‘create extraordinary experiences that deeply resonate’ with their clientele.