Dubai Furniture Manufacturing Company (DFMC) celebrated its 30th anniversary by launching new and innovative mattress technologies during an event held at Taj Exotica Resort & Spa, The Palm, Dubai on March 20, 2023. The event was attended by approximately 200 people, including senior members of the Middle East hospitality fraternity, DFMC’s suppliers, dealers, owners, staff, and media.
DFMC, a prominent player in the Middle Eastern mattress industry, is a subsidiary of A.A. AL Moosa Enterprise (ARENCO Group), a diversified conglomerate engaged in various industries. Established in 1993, DFMC initially started manufacturing and promoting products under a licensing agreement with King Koil, USA. DFMC has also acquired the license to produce and promote "Serta" products from Serta Inc., the world's largest mattress brand.
To commemorate its 30 years of success, DFMC launched new products under both Serta and King Koil: The Serta Arctic, and King Koil Intimate lines.
The Serta Arctic collection is a mattress line that promises a comfortable and cool sleeping experience. Its innovative Cool & Recharge Sleep System is designed to effectively draw away heat from the body. Additionally, the system enhances intra-body communication & regulates the body’s natural biorhythm, promoting relaxation and reducing stress. With 15x cooling power, the Serta Arctic line will be available in two new grades: Arctic Premier Hybrid and Arctic Plush Foam.
The King Koil Intimate Collection is designed to transform your relationship with tomorrow by offering a well-rested tonight. King Koil's Intimate Collection offers handcrafted mattresses with responsive foam technology, Smart Cushion Aero System (SCAS), iFusion technology, and Mega Foam technology. This collection comes in two grades: Affinity and Embrace.
DFMC also introduced a new concept called Mattress In-A Box with Wheel for both Serta and King Koil brands. The new concept involves packaging the mattress in a box with wheels, making it easier to transport the compressed and rolled mattress from the retail store to the customer's home. This innovation allows for a more convenient and tangible "carry home" experience for customers.
DFMC’s MD, Sundar Rajan, stated, "As a leading mattress supplier for all major hotel chains in the Middle East, DFMC has established a reputation for delivering high-quality products. With a legacy of 30 years of success and leadership in the region, we aim to demonstrate our unwavering commitment to manufacturing exceptional products that prioritize quality, technology, and customer service. Our long-term goal is to surpass our own benchmarks, setting new industry standards in the coming years, and ensuring our customers' satisfaction remains at the forefront of our business strategy.”
DFMC's Dubai factory covers 200,000 sq. ft. and houses an advanced foam production plant and a mattress manufacturing facility that produces up to 800 mattresses daily. DFMC also has a sister company in Saudi Arabia that can manufacture 200 mattresses per day and has partnered with a factory in Egypt. The total workforce across all Middle Eastern factories is over 350 employees.
DFMC extends its heartfelt appreciation to its valued clients, suppliers, and dealers for their steadfast support throughout the past three decades. The celebratory event served as a unique avenue for DFMC to interact with its clients, and strengthen its expertise, competency, and preeminent standing in the market.