Dataroid recognised in the Gartner Market Guide for product analytics

Istanbul: Dataroid, the AI-powered digital product, journey analytics, and engagement platform, today announced that it has been named a Representative Vendor alongside other global players in the Gartner Market Guide for Product Analytics (2026).

Dataroid works with leading banks and financial institutions across EMEA, bringing together customer data, behavioral analytics, real-time engagement, and app performance management in a single platform. Dataroid Co-Founder and Chief Revenue Officer Elif Parlak said "We believe this recognition reflects how Dataroid has built AI-powered digital product analytics where compliance is non-negotiable. Working with the largest banks in Turkey, Azerbaijan, and the Gulf has meant delivering analytics, engagement and AI at enterprise scale, under some of the strictest regulatory requirements. That discipline is why more than 500 million users today experience digital banking shaped by Dataroid. It's also our proving ground for bringing Dataroid to banks around the world."

Dataroid Co-Founder and CTO Can Elmas also added "Product leaders want AI that can show what is happening, explain why, and act on it. In regulated industries, that only works when trust is built into the architecture, including the AI itself. Dataroid offers sovereign deployment, a choice of LLM behind AI Agent D, and pseudonymized data by default, so that banks can adopt AI-driven decisioning within the governance frameworks they already have."

Following its $6.6 million pre-Series A round in January 2026, the company is expanding across EMEA and accelerating its AI development, helping more financial institutions turn customer insights into action and better digital experiences at scale.

Gartner, Market Guide for Product Analytics (2026), Adrian Lee, Vivek Tomar, Andrew Newman, 26 August 2026

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