7 must-shop viral beauty trends in the UAE now, 2025

The beauty world never sleeps—and in 2025, it’s moving faster than ever. From TikTok-fueled obsessions to skincare drops that sell out in minutes, viral beauty trends are rewriting the rules of what’s hot (and what’s not). But let’s be real: not everything trending is worth your money—or your shelf space. That’s why we’ve sifted through the hype to bring you seven must-shop beauty trends that are not just buzzworthy but actually deliver. Peptide-packed lip tints, heatless curls making a comeback, and Korean skincare that’s barrier-boosting gold. Whether you’re a seasoned product buyer or just love a good glow-up, these trends are making waves for a reason. Best part? You can snag them right here in the UAE, no international shipping drama required. Ready to level up your beauty game? Let’s dive into the standout trends turning heads (and clearing carts) in 2025.

Looking to turn heads and spark curiosity with every spritz? Lattafa Sehr Lattafa EDP (100ml) is your next scent obsession—an oriental-floral knockout that’s as bold as it is balanced. It kicks off with an unexpected clash of almond and cinnamon. Following this, the heart swirls in with the edgy warmth of akigalawood, juicy pomarose, and soft jasmine. And that base? A rich, lingering blend of vanilla, tonka bean, and amber that clings. No wonder it's trending!

Men, need that splash of confidence? The Aarum Essence is your new ally. This scent opens with a crisp splash of bergamot, lavender, and grapefruit, layered with cool aquatic notes that feel like a fresh breeze in a bottle. The heart spices things up with black pepper and geranium, balanced by mineral notes that keeps it all grounded. Then comes the smooth finish, cedarwood, vetiver, musk, and amber, wrapping it all up in warm, earthy sophistication.

Say hello to bouncy, barrier-boosted skin with ANUA 3 Ceramide Panthenol Moisture Barrier Cream, your new K-beauty staple and the moisturising agent you were looking for. Powered by a skin-loving trio—ceramides, panthenol, and Centella Asiatica—this lightweight yet deeply hydrating cream works overtime to calm sensitivity, smooth texture, and lock in hydration for up to 48 hours. It sinks into your skin without clogging pores, making it perfect for everyday use on normal to dry skin. So, whether you're battling dryness, irritation, or post-acne roughness, this non-comedogenic hero strengthens your skin’s natural barrier while leaving you with that soft, dewy, Korean glow.

Thinning hair? Patchy beard? Meet your new secret weapon: VIOFAIRY Biotin + 5% Minoxidil Hair & Beard Growth Serum, a formula designed for both men and women. This isn’t your average oil; it’s a clinically backed blend of biotin, ginseng extract, and dermatologist-recommended 5% minoxidil—all working together to hair growth from the root. Whether you're battling breakage, bald spots, or a beard that won’t fill in, this serum revives follicles, boosts thickness, and restores shine with clean, paraben-free ingredients. Gentle yet potent, it absorbs fast, strengthens strands, and promotes longer, fuller hair in just a few drops a day.

Rhode Peptide Lip Tint in Espresso is a buildable tint that delivers that bold look, with one swipe. This rich, cocoa-brown hue flatters all skin tones, giving you that effortless cool-girl pout with a hit of high-gloss shine. Infused with nourishing peptides, cupuaçu butter, and babassu oil, it doesn’t just look good, it feels good too, drenching your lips in cushiony hydration while smoothing fine lines. Think lip care meets lip flair—the kind you’ll want in every handbag.

The Wavytalk Thermal Brush can be the shortcut to salon-sleek hair without the arm workout or the drama. This hot brush brings the heat (literally) with fast, even ceramic technology that smooths frizz, lifts roots, and adds major bounce in minutes. Bonus: no wrestling with a round brush and hairdryer. Just plug in, glide through, and enjoy the day.

Treat your tired feet to the ultimate at-home indulgence with this Electric Foot Spa Massager with Heat—because you deserve more than just a quick soak. This heated foot bath is like a spa day in a bucket, featuring bubbling jets, vibration, and soothing warmth that melt away tension, boost circulation, and leave your soles (and soul) feeling brand new. Whether you’re unwinding after a long day or prepping for a pedicure, this foot spa turns your living room into a relaxation zone—no appointment needed.

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