Xiaomi delays release of first SUV after fatal road accident

Chinese tech firm won't sell the YU7 electric SUV, originally set in June or July

Last updated: April 23, 2025 | 08:21

2 MIN READ

A Xiaomi SU7 ultra electric car is displayed during the MWC (Mobile World Congress), the world's biggest mobile fair, in Barcelona on March 3, 2025.

AFP

Xiaomi Corp. pushed back the debut of its first sport utility vehicle following a fatal accident involving its marquee electric car, a blow to its ambitions to put pressure on Tesla Inc. and BYD Co.

The Chinese company will not start selling the YU7 electric SUV in June or July, its original target, and a new launch date has not been confirmed, according to people familiar with the matter.

It also scrapped an unveiling of the YU7 at this week’s Shanghai auto show, they said, asking not to be identified discussing internal planning.

Also Read: Xiaomi CEO teases price on upcoming car, showrooms begin displaying SU7

The Beijing-based electronics giant also rescheduled its annual investor day to June from late April, a person familiar with the matter said.

The delay sets back Xiaomi’s $10 billion EV project, which billionaire co-founder and Chairman Lei Jun has described as his last startup endeavour. The company has released just one EV model and an expansion into SUVs would bolster its effort to go after more established rivals such as Tesla and BYD in the world’s largest car market.

Xiaomi representatives didn’t respond to requests for comment.

Also Read: Fatal Xiaomi crash raises questions about assisted driving tech in China

The police are investigating a March 29 accident in Anhui, eastern China, in which three women traveling in a Xiaomi SU7 sedan died after the car — which had the autopilot function turned on — crashed into concrete fencing and caught on fire on an expressway.

The high-profile case sparked online debate about the model’s assisted-driving, battery and safety technologies. The industry regulator has summoned at least a dozen automakers to set tighter rules around the capabilities of their autonomous-driving systems.

Investors are betting on EVs to drive Xiaomi’s business, with China’s smartphone market suffering from fierce competition and sluggish growth. In March, Xiaomi hiked its 2025 delivery target 350,000 EVs after posting its fastest revenue growth since 2021.

Shares of Xiaomi have declined more than 20% since mid-March in Hong Kong as investors are growing concerned about the prospects of its EV efforts.