The Tata Sierra EV concept marked the return of the iconic nameplate at the 2020 Auto Expo and it boasts a fully electric powertrain. It also commemorated the brand’s 75th anniversary.
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Tata Motors says that it is gives a modern and progressive look into the future of SUVs. It is a car that asks, what is the future of the SUV? What is the future of mobility? How will this product form the narrative of a sustainable and responsible world. And finally it brings back the romance and spirit of an iconic nameplate in Tata Motors' history. This is a vision that looks back and sees the future.
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The Tata Sierra Concept continues the development of the IMPACT 2.0 design language creating vehicles that look sharp and reflect the contemporary expression of Tata Motors design.
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It is a 4.1 metre SUV and is the third vehicle based on the new 'Agile Light Flexible Advanced' (ALFA) Architecture and is a full EV. Inspired by the original Sierra's iconic stance and window graphics the Tata Design team have created a product that is modern, progressive and yet captures the spirit of the original.
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Well balanced, poised and designed with tasteful minimalism, it can function as a rugged all round SUV but also as a mobility solution.
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There is a balance between 'tough tech' along the bottom of the car expressed in the cladding and the platform and powertrain and 'flush tech' along the upper which emphasizes quality and seamless surfaces.
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The dashboard forgoes the race to add more screens and instead offers a natural wooden tech shelf with the ability for the customer to bring their own device.
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The interior design is built on creating a spacious and stress free environment.
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It offers a unique and pioneering approach to mobility with a signature lounge layout for the rear passengers and the ability of the front passenger to rotate and share in this space.
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The rear passenger layout emphasizes roominess, comfort and safety creating an inviting atmosphere.
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The colours and materials used inside, such as pearlescent off white complement the exterior nicely.
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