BMW is the most popular car brand on video platform TikTok, with a massive 17.6 billion views on the app. The study conducted by Uswitch.com found that BMW as a brand has been quick to embrace the social media platform, creating their own hashtag challenges to promote their vehicles.
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The research, which analysed the number of views on TikTok videos using hashtags mentioning each vehicle make and model, to reveal the most popular cars and car brands on the app, found BMW’s compatriot rival Mercedes-Benz to be second in popularity with just half as many views as its German rival BMW, at 9.1 billion. Like BMW, Mercedes has also made great use of TikTok through viral challenges such as the #MBStarChallenge.
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Italian luxury sports car maker Lamborghini is in third place with over 8.3 billion views. Lambo was the first supercar brand to arrive on TikTok, with the brand also being frequently mentioned in popular songs on the platform, such as Rockstar by DaBaby and Roddy Ricch.
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Elon Musk’s hugely popular EV brand Tesla surprisingly was placed fourth at a relatively lower 7.2 billion views on TikTok.
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Meanwhile, results of the study that looked at specific models that have received the most views saw the Ford Mustang taking the top spot with 3.9 billion views. The longest-serving car in Ford’s lineup, the Mustang has been a mainstay since 1964 and is clearly still as popular today as it ever was, proving to be a hit on social media.
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The Toyota Supra tied for second place with Nissan’s GT-R, both sitting on 2.8 billion views. Both cars are a staple of Japanese sports car culture and have proved hugely popular on social media.
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