The research, which analysed the number of views on TikTok videos using hashtags mentioning each vehicle make and model, to reveal the most popular cars and car brands on the app, found BMW’s compatriot rival Mercedes-Benz to be second in popularity with just half as many views as its German rival BMW, at 9.1 billion. Like BMW, Mercedes has also made great use of TikTok through viral challenges such as the #MBStarChallenge.
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