ABU DHABI: The UAE Cabinet launched the National Programme for Government Communication (NPGC) to address national priorities and society issues to realise positive change in people’s behaviour and lifestyles.
It will include nationwide awareness and communication campaigns to educate the public about core issues in the community in cooperation with public and private sectors.
The NPGC, to be implemented over seven years till the Golden Jubilee of the UAE in 2021, will consist of seven pillars, each addressing a society issue.
These society issues and national priorities are based on the results of study of knowledge, Attitudes, and Practices (KAP) in the UAE. The first communication campaign will be entitled “Healthy Children”, and will be followed by other campaigns covering pillars such as ‘Cohesive Family’, ‘Quality Education’, ‘Green Ideas’, ‘Sustainable Food’, ‘Prosperous Future’, and ‘Diabetes-free UAE’, as well as other national priorities.
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, stressed that happiness of the Emirati people is the cornerstone of the government work and that the directions of President His Highness Shaikh Khalifa Bin Zayed Al Nahyan, revolves around putting Emiratis’ needs and aspirations as top national priorities. They are at the core of the development process as set by the UAE Vision 2021. Shaikh Mohammad added, “we need today to strengthen our national efforts to safeguard our achievements. We should not stop at this point, but we must embrace innovation in addressing our issues, specially those related to society issues that touch upon the lives of the people and generations to come.”
Shaikh Mohammad said, “We live in a world witnessing rapid developments, therefore, we must make positive changes out of these for our nation, our people, to realise UAE Vision 2021. In today’s world, we cannot ignore the role of social media and communication in making an impact on our daily lives. As a government, we will do our best to ensure the utmost utilisation of these by launching innovative, wide-scale initiatives and capitalising on national cadre who are able to identify current challenges and foresee future opportunities.”
The cabinet has also approved the mechanism to implement the UAE Green Growth Strategy and reviewed the human rights work plan.
The cabinet the organisational structure of the UAE Space Agency, which lists the mandates and responsibilities of the Board, and its agency.
