Augmented reality in new update of transport app

Dubai: The Roads and Transport Authority (RTA) of Dubai has launched an updated version of its smart app of Salama Magazine to facilitate and speed up the experience of browsers.

The Salamamagazine App, a freeware downloadable to any smartphone or iPad, is available in Apple and Android e-stores.

“The RTA pays great attention to children and is keen to furnish them with the skills and knowledge required to nurture an enlightened and traffic-educated generation through the beloved cartoon character Salama,” said Maitha Mohammad Bin Adai, CEO of RTA’s Traffic and Roads Agency.

 “The new update will contribute significantly to realising our vision and objectives towards educating children and students in the UAE community,” she added.

Bin Adai also pointed out that the RTA plans to raise traffic awareness among all community members, including children.

“We strive to access them through many methods and techniques using the appropriate tools. Through our ongoing studies and questionnaires, we concluded that children tend to use smart devices with games content. Therefore, we have updated the smart app that we first launched in mid-2015. We had made extensive updates such as adding smart games and enhancing them with augmented reality technology to bring children closer to the traffic environment and thus understand the associated rules and regulations,” added Bin Adai.

“The agency’s experts worked with tech companies to make the application faster and easier, especially when browsing the magazine, which is updated on a monthly basis in conjunction with the printed version. Experts had also upgraded the home page design of the app, and introduced comprehensive changes in designs and colours in keeping with the changes in the new RTA’s corporate identity,” concluded Bin Adai.