‘Sharjah Summer’ campaign launched to boost tourism

Campaign from June 27 to September 8 targets the Gulf market

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Gulf News

Sharjah: A new tourism campaign called ‘Sharjah Summer’ was launched by Sharjah Commerce and Tourism Development Authority (SCTDA), and will run from June 27 to September 8.

The campaign includes a package of world-class events and promotions that aim to boost Sharjah’s position on the world tourism map as a destination for family tourism.

“What is special about this event is that it combines for the first time the endeavours of the public and private sectors under the umbrella of SCTDA,” said Khalid Jasim Al Midfa, chairman of SCTDA.

The chairman also pointed out that the quality festivals and events that the emirate has organised in recent years had positive outcomes in enhancing its position as an important regional centre of culture, folklore shows and arts.

Al Midfa expects “the campaign to attract the Gulf market, one of the biggest exporters of tourists, to the emirate”.

The campaign agenda includes a number of creative and educational programmes, workshops, and even trips to key places and sites in Sharjah, including Heart of Sharjah, Al Qasba, Al Majaz, Al Noor Island and many other attractions. Trips organised for the first time and for all age groups can be planned for both amusement and educational purposes, he said.

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