Sharjah: The second and last day of the Government Communication Forum opened with a workshop on ‘Relationship between governmental institutions and the media’. The segment was led by senior executives from twofour54 tadreeb – Fahd Hussain, and May Alem Shehab. Analysing the complementary relationship between government institutions and the media, the trainers emphasised the need for government bodies and the media to mutually understand the nature of each other’s work to establish a successful partnership that supports public interest and promotes national identity. The trainers also offered pointers to professionals on ways to package news, select media houses for disseminating particular news pieces and approach media persons to carry their messages.
Brief 2
Sharjah: The final workshop of the two-day Sharjah Government Communication Forum was titled ‘Holding a Press Conference’. Held on Monday, it was also led by media training consultant May Alem Shehab from Twofour54. The one-hour segment covered best-practice techniques for preparing and managing successful press conferences, from concept to execution. In addition to highlighting the importance of strategic planning and resource preparation, the workshop examined the art of managing the press pack and fielding media questions through realistic role play and simulations. May Alem Shehab pointed out that the success of the conference depends on the proactivity of the organiser in inviting the right media as well as the spontaneity and clarity of the spokesperson in responding to the media. She also offered tips on logistical arrangements such as seating to create a conducive environment for optimum coverage of the event.
