Abu Dhabi: The Sawab Centre has launched a campaign on its social media platforms to coincide with the Eid Al Adha holiday.
Under the hashtag of #UnitedByEid, the three-day campaign in both Arabic and English, will run on Sawab’s Twitter, Facebook, Instagram and YouTube platforms till September 2.
The Sawab Centre is a joint UAE-US initiative to combat terrorists’ online propaganda and promote positive alternatives to extremism.
The campaign will focus on the spirit of Eid, including generosity, compassion and unity, and the Haj.
Sawab will highlight Eid’s celebration of diversity regardless of one’s nationality, ethnic group, tribe, sect or gender.
#UnitedByEid will also feature examples of charity and sacrifice and present stories of Muslims joining their friends and neighbours at homes and at mosques to pray, give alms, exchange presents, and provide for the needy.
The Sawab Centre will also celebrate the many expressions of happiness during this Eid, as conveyed through large communal celebrations, family gatherings, ample feasts, and, most importantly, sharing the joy with others.
#UnitedByEid is the Sawab Centre’s 19th proactive social media campaign either to directly counter terrorist messages, or present positive alternatives to their violent and divisive ideologies.
Other Sawab campaigns have focused on terrorism’s devastation of families, communities, and ancient civilizations, as well as positive themes such as the important contributions of women in preventing and resisting extremism and in advancing their societies.
Since its launch in July 2015, the centre has encouraged governments, communities, and individual voices to engage proactively to counteract online extremism. Over this time, the centre has given voice to the millions of people around the world who oppose extremist ideologies and support its efforts to expose the brutality and criminal nature of terrorist groups.
