Dubai: Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, on Thursday inaugurated the permanent headquarters of “City Makers”, a subsidiary of the General Secretariat of the Executive Council of Dubai, located at Alserkal Avenue in Al Quoz area in Dubai.
City Makers will be an official government entity aiming to improve joint government services.
Shaikh Hamdan also approved the official logo of “City Makers”, which reflects the integration and teamwork spirt between employees and customers. The logo symbolises that everyone can be a city maker and can contribute to develop and advance public services.
“City Makers” aims to design the journey of the customer from beginning to the end, and to implement innovative design ideas in the government services. “The Government of Dubai is determined to stick to the directives of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, that aims to achieve leadership in government services and customer happiness,” Shaikh Hamdan said.
Shaikh Hamdan also directed “City Makers” to fully improve joint government services in Dubai by 2020, calling on all government entities to collaborate with the entity to make Dubai the first city in the world in term of services.
“The ‘Race of City Makers’, which we launched in 2014, is a major stride in term of improving government services. We have issued directives that customers should have a major role in improving shared government services through “Customer House”, the first of its kind in the region, which will give customers the opportunity to participate in services improvement throughout the year,” Shaikh Hamdan said.
“The team will study the requirements of the public in a scientific way based on best government practices, where ‘City Makers’ will provide all government entities with the adequate space to study customers’ journey in an innovative scientific way.”
The Customer House will provide a conducive environment to listen to the views and ideas of customers to improve government services.
“City Makers” focuses on four main pillars including drawing the customer’s journey, redesigning the shared government services, building abilities in the area of drawing the customer’s journey and services design, as well as executing studies and researches to understand customers’ behaviours as well as building abilities of front-desk employees.
Shaikh Hamdan also approved the methodology of creative service design, which will be used by “City Makers”. The methodology includes five main phases namely the preparation for change, exploration and empathy, generating ideas and testing, viewing status and implementation and follow-up.