Abu Dhabi: A campaign which aims to collect donations during Ramadan to dress and clothe one million needy children around the world was the topic of the Friday sermon.

The campaign was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on July 11 and will continue until July 28.

The campaign will end on Ramadan 19, which coincides with the ninth death anniversary of the late Shaikh Zayed Bin Sultan Al Nahyan and Emirati Humanitarian Work Day, an annual event in memory of Shaikh Zayed.

Imams across the country focused during the Friday sermons on the importance of providing clothes to poor and deserving people, especially children.

It is no surprise that the campaign has come from the UAE leadership and people, who have been educated on the basis of Islamic noble values, according to the sermon delivered on the occasion of the second Friday of Ramadan.

“Indeed it is a generous move that reveals sincere faith and noble sentiments. We are in a month of blessings and the rewards for good deeds. So the generous amongst the people will respond to the call and extend a helping hand to the needy,” said imams during the sermons.

The campaign, the sermon added, is dedicated to children because they are the most vulnerable group of society and need special care.

From this perspective, imams noted, caring for children is crucial to their education, so they can eventually benefit themselves, their families and their nation. Failure to do so may lead them to acquire an unhealthy character, which will in return harm them, their families and their nation. For this reason the care of children is a serious matter.