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AUE and ICON forge strategic partnership

Training programmes will be aimed at preparing future leaders for business and society

  • Salma Sakhnini, CEO of ICON and Professor Muthanna G. Abdul Razzaq, President of the AUEat, during the signingImage Credit: AUE
  • Salma Sakhnini, CEO of ICONImage Credit: AUE
Gulf News

Dubai: ICON Training and Coaching has forged a strategic partnership with the American University in the Emirates (AUE) that will offer training programmes that are designed to equip the leaders of today and prepare future leaders across industries in the UAE, in the region and globally.

This partnership brings the best expertise and know-how of both institutions to the training programmes that are aimed at preparing leaders for business and society.

The training programmes will help companies, governments, and institutions develop leaders who are able to master the challenges of today’s complex and changing world, and prepare the leaders of tomorrow. This is certainly a significant milestone for the training and development industry in the region.

“The aim in every endeavour AUE undertakes is to graduate the next generation of leaders capable of moving the country, and the region, forward, through critical thinking and innovation,” Professor Muthanna G. Abdul Razzaq, president of the AUE, said after signing the MOU with ICON.

Salma Sakhnini, the CEO of ICON, commented, ‘We are honoured and proud to be signing the strategic partnership with AUE. This is a milestone, and is certainly the first step of a long-term partnership that drives quality training programmes to a level of excellence

“Leadership is a rich and meaningful word. It stirs up a sense of idealism, excitement, hope and courage. It is a word that inspires us to be our best, a word that we associate with those who have made the greatest difference in our lives,” she added.

“In short, leadership is a significant part of the answer to whatever challenges our organisations and institutions may face, and this is why leadership programmes are at the heart of this partnership.”

The AUE, whose vision is to be among the leading liberal universities in the UAE and the region, tutors students with the knowledge and practical experience in a healthy learning environment. It offers unique and quality accredited degree programmes.

ICON Training and Coaching (ICON) equips leaders and professionals with business training and coaching. The vision of ICON is to help prepare leaders for business and society by offering high-quality programmes that are offered by outstanding senior practitioners.