UAE | Traffic and Transport
Campaign aims to familiarise residents with Metro project
The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.
- Staff Report
- Published: 00:00 October 21, 2006
- Gulf News joins hands with RTA in the Dubai Metro campaign to inform people about the project.
- Image Credit: Karl Jeffs/Gulf News
Dubai: The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.
The promotion, which began recently, is aimed at familiarising people about Dubai Metro project.
The malls where the promotions are taking place include City Centre, BurJuman and Al Guhrair.
Promoters dressed in T-shirts embossed with Metro and Gulf News logos drew people to the information stands with water bottles and chocolate dates.
The information stands have touch-screen computer kiosks, which help people to visit the Dubai Metro website and get the latest information about the ground-breaking project.
Abdulmajid Al Khaja, CEO of the Dubai Metro, said: "The campaign has been designed to be informative and interesting. We are carrying on extensive research to identify the needs of our commuters."
Dr Aisha Busmit, Director of Marketing and Corporate Communications at the RTA, said: "The Metro will complement the other modes of public transport and its efficiency and speed will help people reach their destination safely and on time."
Share this article
More from UAE Traffic and Transport
More from UAE
Popular in UAE
-
Your pictures
Readers' pictures
A Selection of the best Gulf News reader pictures this week
Latest news
- Safe ways of handling medical waste discussed
- Emirati students to be chosen for German internship
- Public urged to ensure food safety
- Residency section clears 6,000 cases
- Residents opt for other gifts as gold soars
- UAE residents spend hours trying to cross into Oman
- Traditional theme at Etihad celebrations
- Dubai in for breezy conditions
- The true meaning of festival of sacrifice
- Maguindanao massacre victims remembered
- School buses must do safe drop-offs
- Rulers exchange Eid greetings
- Plan to make you reach for the book
- The last strand could count in time
- Mohammad endorses Watani campaign
Community Reports
-
School buses must do safe drop-offs
Some bus drivers let students off at the wrong side of the road
-
Munching on a health hazard
Residents must be careful about consuming snacks and sandwiches prepared along the roadside as they attract dirt and bacteria
-
Faded signage fails to guide visitors
Reader seeks better upkeep of signboards in green areas
-
Noise pollution must be regulated
Residents are finding it difficult to sleep well at night owing to ongoing construction work
