UAE | Traffic and Transport
Campaign aims to familiarise residents with Metro project
The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.
- Staff Report
- Published: 00:00 October 21, 2006
- Gulf News joins hands with RTA in the Dubai Metro campaign to inform people about the project.
- Image Credit: Karl Jeffs/Gulf News
Dubai: The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.
The promotion, which began recently, is aimed at familiarising people about Dubai Metro project.
The malls where the promotions are taking place include City Centre, BurJuman and Al Guhrair.
Promoters dressed in T-shirts embossed with Metro and Gulf News logos drew people to the information stands with water bottles and chocolate dates.
The information stands have touch-screen computer kiosks, which help people to visit the Dubai Metro website and get the latest information about the ground-breaking project.
Abdulmajid Al Khaja, CEO of the Dubai Metro, said: "The campaign has been designed to be informative and interesting. We are carrying on extensive research to identify the needs of our commuters."
Dr Aisha Busmit, Director of Marketing and Corporate Communications at the RTA, said: "The Metro will complement the other modes of public transport and its efficiency and speed will help people reach their destination safely and on time."
Share this article
More from UAE Traffic and Transport
More from UAE
Popular in UAE
-
Have your say
Living in untidy homes
Do you think that people who live in untidy homes have bad character?
Latest news
- Diplomacy: Envoys received
- HAAD action against doctor who sold sick leaves
- Napolitano warns against anti-Muslim backlash
- Fog sweeps the UAE
- Emirati students in US set to rise
- No friends of mother Earth
- Tussle on for tertiary students
- Faded parking lines pose a problem
- UAE to announce H1N1 vaccination campaign
- Focus on best methods of crime investigation
- Benefits of pill-sized camera displayed
- Prosecutions need to adopt new technologies
- Big decline in robberies in Dubai
- Ministry to shut down typing centres
- Car stickers to identify new drivers on road
Community Reports
-
Faded parking lines pose a problem
Motorists could be fined for parking incorrectly even though they can hardly see the boundaries in the designated areas
-
School buses block residential parking
Commercial vehicles taking up free parking facilities in Al Wuheida, inconveniencing residents in surrounding villas
-
Community report: Doing their bit for poor children
A group of students takes concrete action to raise funds for Dubai Cares
-
Surprising truth of 'abandoned cars'
An Abu Dhabi resident believes that some mechanics are using parking spaces as rent-free workshops
