UAE | Traffic and Transport
Campaign aims to familiarise residents with Metro project
The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.
- Staff Report
- Published: 00:00 October 21, 2006
- Image Credit: Karl Jeffs/Gulf News
- Gulf News joins hands with RTA in the Dubai Metro campaign to inform people about the project.
Dubai: The Dubai Roads and Transport Authority (RTA) has set up information stands at malls across the city as part of the Dubai Metro Marketing Campaign.
The promotion, which began recently, is aimed at familiarising people about Dubai Metro project.
The malls where the promotions are taking place include City Centre, BurJuman and Al Guhrair.
Promoters dressed in T-shirts embossed with Metro and Gulf News logos drew people to the information stands with water bottles and chocolate dates.
The information stands have touch-screen computer kiosks, which help people to visit the Dubai Metro website and get the latest information about the ground-breaking project.
Abdulmajid Al Khaja, CEO of the Dubai Metro, said: "The campaign has been designed to be informative and interesting. We are carrying on extensive research to identify the needs of our commuters."
Dr Aisha Busmit, Director of Marketing and Corporate Communications at the RTA, said: "The Metro will complement the other modes of public transport and its efficiency and speed will help people reach their destination safely and on time."
More from UAE Traffic and Transport
More from UAE
Latest news
- Youngsters dance and raise cash for charity
- Dubai departments upgrade services
- Get yourself a free test for diabetes
- Ensuring a safety net for intellectual property
- Reader's issue addressed
- 5,552 illegals held in Dubai this year
- Man cleared because he took drugs in France
- Man charged with trafficking women
- Auditors to probe Mizin graft case
- Transfusion centre launches new toll free number
- Mirror, mirror show me the way
- Last minute ID rush is on
- Breaking down cultural barriers with photographs
- Car seats for children: Unsafe at any speed
- Abu Dhabi Crown Prince visits Islamic centre
Community Reports
-
Mirror, mirror show me the way
Driver on Salam Street had so many boxes and fruits piled into car, he would not be able to view rear or right side mirrors
-
Parents should be more vigilant
Reader's picture highlights risk of negligence by caretakers
-
Warming up to ‘Mobilise the Earth' theme
Dubai school dedicates a whole week to celebrating Earth Day with can-collection drives, sapling plantation and painting competition among others
-
Drivers using mobiles put others' lives at risk
Speeding is dangerous for the driver and other motorists
