Dubai: In an attempt to get more people on the Dubai Metro, the Roads and Transport Authority (RTA) has launched a month-long campaign in which they will give away an iPhone 5 every day.

Beginning Friday, commuters using metro twice or more daily will be in with a chance to win.

“When a person travels twice or more a day on Dubai Metro, the tapped NOL card number, located on the backside of your NOL card, will be automatically entered into the lucky draw. There will be a winner every day,” said Ramadan Abdullah, director of operations at RTA’s Rail Agency.

Interestingly, the more trips a person makes on the metro per day the more chance he will have.

“This is part of our efforts to encourage public transport ridership and if somebody uses [the] metro more he will be in with more chance to win the iPhone,” Abdullah said.

The wining NOL card Number will be posted daily on the RTA Twitter account and Facebook page as well as at the metro stations.

The prize will be given away everyday around noon time at one of the metro stations

“People should look for their number on the back of their NOL card and refer to the announcement to check if they have won. Winners should immediately call RTA,” informed Ramadan.

The promotion is valid on all existing and new cards of all varieties, including the monthly and student passes, as well as the silver, gold and blue cards.

However, the red tickets are not included.

Nol cards could be used to travel on the metro, buses, waterbuses as well as to pay for parking.

Commuters can dial 0554704724 to claim their prize.