UAE | Environment

Sharjah to launch UAE's first reverse vending machines

They offer redeemable points for depositing bottles, cans

  • By Shafaat Shahbandari, Staff Reporter
  • Published: 00:00 April 22, 2012
  • Gulf News

A new Reverse Vending Machine.
  • Image Credit: Picture courtesy: Bee’ah
  • A new Reverse Vending Machine.

Sharjah: Sharjah will mark Earth Day on Sunday with the launch of 10 Reverse Vending Machines (RVMs), which is part of the city's myBeeah recycling rewards campaign.

The machines, which will be installed at high-footfall locations like Al Majaz Park and Al Qasba, accept plastic bottles and aluminium cans and award a point for every deposit, which can later be redeemed.

The UAE's first recyclables reverse-vending machines — around 10 — will be placed in high-footfall locations across the city of Sharjah, starting from April 22, along with myBee'ah online portal, www.myBeeah.ae, which is a Bee'ah initiative aimed at empowering the community to practise environmentally friendly habits to live sustainably and improve the environment of the UAE

Khalid Al Huraimel, CEO of Bee'ah

An online portal, www.myBeeah.ae, will also be launched today, allowing people to sign up for the loyalty programme and avail of rewards for their recycling efforts.

"The UAE's first recyclables reverse-vending machines — around 10 — will be placed in high-footfall locations across the city of Sharjah, starting from April 22, along with myBee'ah online portal, www.myBeeah.ae, which is a Bee'ah initiative aimed at empowering the community to practise environmentally friendly habits to live sustainably and improve the environment of the UAE," said Khalid Al Huraimel, CEO of Bee'ah.

Projects to install similar reverse vending machines were announced in Abu Dhabi and Dubai last year, but they have not materialised.

Sharjah also announced it would have such machines installed in December 2011, but the project was delayed for unknown reasons.

Online registration

The reward system will work on a points basis, with those registered online getting loyalty cards through which points can be collected and redeemed.

Points can be earned for every PET plastic bottle or aluminium can deposited in the machine. The machine will scan the item and then ask the user to scan their myBee'ah card which will award points into their account for which the user will receive a printed voucher.

Shedding light on the objectives of the reward system Al Huraimel added: "People are encouraged and rewarded for their good actions which benefit both their environment and their city. The objective of this loyalty programme is to reward loyal environmentalists for their individual recycling efforts by earning points based on the number of plastic bottles and aluminium cans deposited in Bee'ah's recyclables reverse vending machines as well as participating in environmental competitions and events through the online social community, www.myBeeah.ae."

Discounts

Points can be used to avail of discounts and prizes from participating venues and outlets.

"Interested environmental loyalists can register their name and details on the website, www.mybeeah.ae, starting today and they will be notified via e-mail of the details of the loyalty programme, how to get their cards issued, and the benefits they can receive as a member," said Al Huraimel.

 

How Earth Day dawned

Gaylord Nelson, a US senator from Wisconsin, formed the first Earth Day on April 22, 1970, after observing a horrific, 1969 oil spill in California, Earth Day officials said.

Twenty million Americans stepped out into the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies, the organisation said.

"Earth Day 1970 achieved a rare political alignment, enlisting support from Republicans and Democrats, rich and poor, city slickers and farmers, tycoons and labour leaders. The first Earth Day led to the creation of the US Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts," the organisation said.

"It was a gamble," Gaylord recalled, "but it worked."

Source: www.earthday.org

Comments (11)

  1. Added 16:16 April 22, 2012

    A very good initiative. It will spread more environmental awareness among people. I think that the biggest challenge is making people think about and be aware of their impact on the environment. They should feel the burden they are putting on the environment when they use 100s of litres of water everyday, sometimes uselessly.. Another point is: don't buy what you don't really need. This way you will save two things; the thing that you didn't buy, and the recycling system. The recycling system in itself needs power to work. So let's first lower our consumption.

    Waleed, Dubai, United Arab Emirates

  2. Added 15:10 April 22, 2012

    This is very common in Germany where I'm from. When we buy beverages we pay a deposit for the bottle or can. The system is often placed in supermarkets where you anyway go once a week or so. When you do your shopping you return your recycables and you get your deposit back. It must be installed all over the UAE, it is a great system.

    Tatjana Ahmad, Dubai, United Arab Emirates

  3. Added 13:56 April 22, 2012

    A very encouraging idea!!! we need to have such systems all over the world. this will surely make every humanbeing involved in saving this planet

    chandani, dubai, United Arab Emirates

  4. Added 13:14 April 22, 2012

    This is good, but why can't people just be responsible enough without any reward in cleaning our environment? Isn't the future of our kids more than enough reason to care for our environment today?

    Guerrero, Abu Dhabi, United Arab Emirates

  5. Added 12:50 April 22, 2012

    Nice idea!! amazing.

    Javed Zahidi, Sharjah, United Arab Emirates

  6. Added 12:48 April 22, 2012

    fantastic! can't wait to start.

    sujatha, sharjah, United Arab Emirates

  7. Added 12:32 April 22, 2012

    Finally! This is a great idea and should be introduced on all plastic bottles / brands all throughout the UAE. In Germany (and many other countries), we've had this system for decades already. It's called "Pfand" and means that the price of each bottle you buy includes a deposit, which is refunded to you when you drop-off the empty bottle.

    ZeTallGerman, Dubai, United Arab Emirates

  8. Added 12:08 April 22, 2012

    Awesome idea! Cant wait to get it in Abu Dhabi too! So exciting!

    Nadira, Abu Dhabi, United Arab Emirates

  9. Added 11:50 April 22, 2012

    Oh great, I have so many Mountain Dew cans to give, Lool :P

    Ali, Sharjah, United Arab Emirates

  10. Added 11:18 April 22, 2012

    Amazing idea. They should implement it through out the UAE. Giving incentives is a good way to get the work done! :)

    Humaira Kamil, Abu Dhabi, United Arab Emirates

  11. View more comments

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