Dubai: The Dubai Marina station on Dubai Metro’s Red Line will now be named Damac station, has announced.
Damac Properties has joined the the Roads and Transport Authority’s (RTA) naming rights project close on the heels of a similar deal between RTA and ADCB that resulted in Al Karama station being renamed ADCB station.
A unique branding concept, the naming rights project has played a key role in generating huge revenue for RTA, while also revolutionising the traditional concept of sponsorship and branding.
The latest agreement was signed on behalf of the RTA by Abdullah Yousuf, CEO of the Rail Agency, and on behalf of Damac by Hussain Sajwani, Chairman and CEO of Damac Properties, in the presence of Abdul Mohsin Ebrahim Younes, CEO of RTA’s Strategy and Corporate Governance Sector.
Lauding the move, Yousuf congratulated Damac Properties for acquiring the naming rights for Dubai Marina station.
“The Damac station is characterised by several geographical features including its strategic and touristic location in Dubai, as it serves around 100,000 people in Dubai, besides being one of the connecting stations with the Dubai Tramway when it opens later in November this year,” added Yousuf.
Sajwani said: “The Dubai Metro has proved to be a model for the success of mass transit systems in the emirate, and we pride ourselves on renaming the Dubai Marina station Damac station, given the strategic location of the station amongst key touristic and residential districts in Dubai Marina. Four of our projects — the Marina Terrace, the Waves, Ocean Heights and Damac Heights — are a short distance from the Damac station.”
As many as 14 private or public firms on both the Red and Green Lines have joined the Metro bandwagon including Abu Dhabi Commercial Bank, Mall of the Emirates, Deira City Centre, etisalat, Gulf General Investment Company (GGICO), Sharaf DG, First Gulf Bank, Nakheel, The Palm Deira, Nakheel Harbour & Tower, Dubai Airport Free Zone, Noor Bank, BurJuman Centre, and Danube company.
