Dubai: Even though retailers are offering the same prices across online and offline stores during the event, they said that Gitex always has an edge.
“We see strong consumer interest in buying during Gitex, and the footfall at our stores is very high during this time and thus we extend the Gitex offers in the stores as well. The Gitex Shopper location continues to be important and is a great experience in itself for shoppers,” said Nilesh Khalkho, CEO of Sharaf DG.
As a retailer, he said that Sharaf DG creates excitement through new experience zones, celebrity visits, auctions and spot deals which work really well for the consumers who visit the shopper event. “Consumers will find even more value during Gitex,” he said.
Aggressive
Mahesh Chotrani, Assistant Vice-President, Jacky’s Electronics, said that Gitex always has an upper edge as the bargain-hunting picture comes into the minds of the buyers. Since it is a four-day event, the retailers have to be aggressive from day one and should be well prepared.
Attracting consumers to the halls is the experience, said Nadeem Khanzadah, head of omnichannel retail at Jumbo Group.
“For a customer, the range availability, on-the-spot offers and overall excitement at the halls is an added advantage. From the store, a customer will not get on-the-spot offers,” he said.
