Sharjah: The Sharjah Investment and Development Authority (Shurooq) will be participating in the 8th China Enterprises Outbound Investment Conference in Beijing this year as part of a nine-day roadshow.

The roadshow forms part of Shurooq’s overreaching strategy to promote Sharjah’s investment potential in the international arena.

Shurooq, as well as the fully integrated environment and waste management company Bee’ah, will be using the opportunity to hold a number of B2B meetings with a range of Chinese companies and organisations active in four key investment sectors — leisure and tourism, logistics, health care, and environment.

Shurooq’s delegation will be led by Marwan Bin Jasem Al Sarkal, CEO of Shurooq, who will be presenting a talk focused on Sharjah’s investment potential during the conference, which will take place on April 16 and 17 in Beijing.