Dubai: The Sharjah Commerce and Tourism Development Authority (SCTDA) launched its 2014 promotional and marketing campaign, starting with Madrid, Spain, according to a statement on Thursday.

The campaign includes promoting Sharjah at international tourism exhibitions and trade forums.

The authority participated at the International Tourism Trade Fair (Fitur) in Madrid on Wednesday. The delegation included representatives of various Sharjah government entities and private players of the tourism industry, such as the Environment and Protected Areas Authority Sharjah (EPAA), Hamriya Free Zone Authority (HAFZA) and Cozmo Travel etc.