Sharjah: Sharjah aims to put itself on the global tourist map by participating in international exhibitions and road shows.
The Sharjah Commerce and Tourism Development Authority (SCTDA) will participate in 23 events this year. Participating in travel exhibitions has proven to be a very effective way to increase the numbers of visitors to the emirate.
Speaking of the authority's plans, Mohammad A. Al No'man, Director General, said, "We have enjoyed tremendous success through participation in various exhibitions and travel markets around the world in the past, and we anticipate that our activities in 2010 will add to the rush of new tourists to our shores once again.
"We have a particularly busy year ahead of us in terms of our promotion plans, which include several of the world's biggest tourism exhibitions, which is always very exciting," Al No'man said.
The SCTDA's itinerary includes the world's three largest annual travel exhibitions — the renowned ITB Berlin in March, ATM in Dubai in May and London's WTM in November.
The SCTDA will also be present at MITT Moscow, TUR Gothenburg, GIBTM Abu Dhabi, the BITE Exhibition in Beijing, the Leisure Exhibition in Moscow, ITB Asia and EIBTM in Barcelona, as well as presenting a number of road shows across the Gulf, CIS and Eastern European regions.
The SCTDA's promotion strategy is multi-pronged, ensuring that all aspects of Sharjah's facilities, capacities and capabilities are covered.
