Abu Dhabi: A mobile app – Easy Taxi - that eases a taxi ride was launched at the Abu Dhabi Media Summit.
The app - available for iOS, Android and the new BlackBerry devices – can confirm the pick-up point after a cab is ordered with the press of a button. The customer will receive confirmation of the name, photo and car model/plate of the driver, and will be able to follow the vehicle’s location in real-time as it approaches the customer.
Rocket Internet and iMENA Holding, an online investor and operator, have come together to launch the app. The partnership will see iMENA investing $7 million in a new venture that will launch Easy Taxi across the Middle East, starting with Saudi Arabia.
Passengers can save favourite addresses as well as check ride history Since drivers are checked for compliance before joining the network, passengers do not need to worry about their safety and can simply enjoy their ride, according to the promoters.
