Dubai: Dubai Inn, a new generation hotel brand targeting the fast-growing segment of value-conscious leisure and business travellers, will roll out its first phase of hotels in prime locations in the city this year. The new brand of hotels, featuring an innovative authentic style, will offer complete functionality, comfort and effortless service, defining its niche as the ‘best value’ hotels in Dubai.
A joint venture of Meraas Holding and Emaar Properties, Dubai Inn addresses the industry ‘white space’ for elegant and service-oriented hotels. For the first time, an innovative hotel experience will be provided for visitors who seek value, while delivering operational efficiencies that meet a demanding 24/7 multitasking lifestyle.
Work on the first property under this agreement will commence shortly in the Zabeel area. The flagship project is scheduled for completion in 2015. Under the agreement, an additional four properties will be added to the portfolio to collectively supply over 1,750 new hotel rooms and serviced residences to the hospitality sector.
