Business | Tourism

'Hotel Hitler' concept proves a failure

Five-star resort at the Fuehrer's summer residence turns out to be a mega-flop

  • By Arno Maierbrugger, Deputy Business Editor
  • Published: 00:00 September 27, 2010
  • Gulf News

Unpopular resort
  • Image Credit: Supplied Picture
  • The Intercontinental Berchtesgaden's losses are about 15 million euros.

Dubai: Five years ago the Intercontinental Group opened a five-star hotel close to the site of German dictator Adolf Hitler's summer residence at the Obersalzberg mountain in Bavaria, Germany.

The idea was to overcome the bad spirits of the past, and to neutralise the historic contamination at the place where the Fuehrer operated his second command centre outside Berlin during the Second World War. This was also where he received other dictators such as Benito Mussolini or spent his holidays with his fiancee Eva Braun.

The state of Bavaria said it spent 50 million euros (Dh250 million) of tax money to build the hotel, licensed it to Intercontinental and waited for the place to become demystified by normal tourist activities. But the concept proved to be a mega-flop, Austrian daily Die Presse wrote after a journalist spent a few days as a mystery guest at the "Hotel Hitler".
 
Apart from a few company meetings, there were not many guests, the paper said. The lobby and restaurants were almost empty. The paper reported that some visitors said they were attracted to the place because of its historic fear factor, which was exactly the opposite of what its creators wanted: to disassociate the area from the Hitler folklore.

Today, the hotel project's losses amount to about 15 million euros and it is predicted that the hotel's latest promotion, a honeymoon offer, won't change much.

Comments (1)

  1. Added 19:00 September 27, 2010

    No surprise here. People who are knowledgeable about the area and its history predicted this hotel would be a fiasco from the beginning. OK, so now the State of Bavaria owns this money-losing hotel - which was built and maintained by the Bavarian taxpayers ... are they going to cut their losses and close it?

    John Blakeman, Atlanta, United States

Gulf News
Retail Gold Rate
Business Editor's choice

More from Popular in Economy

Quick Access

  1. Markets

  2. Economy

  3. Property

  4. Aviation

Business Top Stories

  1. Damac to list shares on Dubai bourse

  2. Volatility could be right on the horizon

  3. American cities make a comeback

  4. PadFone offers a phone-tablet hybrid

  5. LG Display’s mission to reshape flexible screens