Dubai: Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, has issued the Council’s resolution No. (2) of 2014, regarding the introduction of the ‘Tourism Dirham’.
The tourism dirham is a charge to be applied on guests staying in all genres and types of holiday accommodation, including hotels, hotel apartments, guesthouses and holiday homes. The move is based on global benchmarking and funds raised will support the international promotion and marketing of the emirate and drive growth of its tourism and trade industries.
The charge will vary between Dh7 to Dh20 per room per night, depending on the hotel category and rating, and will be applicable from March 31, 2014.
“The introduction of the Tourism Dirham will support Dubai Corporation for Tourism and Commerce Marketing, helping to ensure our continued competitiveness on the global stage which will be reflected positively in the growth of our two economic pillars — trade and tourism,” Helal Saeed Al Merri, Director General of Dubai’s Department of Tourism and Commerce Marketing, said.
The establishment of the Dubai Corporation for Tourism and Commerce Marketing was announced on January 26, 2014. The new Corporation is an affiliate of the Department of Tourism and Commerce Marketing (DTCM) and will focus on the international promotion and marketing of Dubai. Areas of responsibility of DTCM include the planning, development, supervision and regulation of the tourism industry.
Such tourism fees are charged in several leading tourist destinations around the world.
