Abu Dhabi: Emirates Palace is showcasing its premium and luxury products and services at the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM).

Taking place at the Abu Dhabi National Exhibition Centre until today, the GIBTM is the dedicated international event for the business travel and meetings industry (MICE) in the Gulf and Middle East region.

Janet Abrahams, executive director of sales and marketing, Emirates Palace, said GIBTM offers an unrivalled opportunity for Emirates Palace to market its exciting offers for the spring and summer holidays so as to attract more groups of elite holidaymakers.

"We are expecting bookings to double in the upcoming summer season. Signs are promising of a hectic, busy tourist season during the summer and throughout 2011. Emirates Palace is offering special, unique packages up to December 2010 to mark its fifth anniversary," she added.

"We are expecting a busy summer thanks to early reservations, and an enthusiastic turnout to the customised offers," she said.

According to her, the Palace's roadshow will continue during the Arabian Travel Market in May in Dubai.

She disclosed that Emirates Palace has struck contracts with travel and tourism agencies and operators in a number of European, American and Asian countries for 2011 and 2012.