Dubai: The Dubai Convention and Events Bureau (DCEB), a division of the Department of Commerce and Tourism Marketing (DTCM), is set to showcase the Emirate’s premier incentive offer at this year’s annual Gulf Incentives, Business Travel & Meetings Expo (GIBTM) at the Abu Dhabi National Exhibition Centre from March 24-26.
As part of its preparations for the event, the DCEB has announced that Dubai will welcome the single largest incentives group in its history from April 6-16, comprising over 14,500 delegates from Nu Skin Enterprises Inc in China.
Business events and incentive tourism are key pillars of Dubai’s Tourism Vision 2020 strategy to increase visitors to Dubai to 20 million in 2020.
The DTCM and DCEB’s participation at GIBTM and its announcement that it will be hosting the largest-ever incentives group comes as part of efforts to grow awareness of the Emirate’s offer both regionally and internationally.
