Dubai: Ajman Tourism Development Department, ATDD, launched its Customer Charter on the second day of the Arabian Travel Market 2014, coinciding with the promotion of ATDD responsibilities regarding the issuance of all tourism-related licenses.
The ATDD Customer Charter aims to improve a customer’s knowledge and understanding of offered services, interact regularly and improve communication with stakeholders through good listening and discussions of issues that concern them, Yamina Aoucher, ATDD’s Director of Tourism Licensing and Standards, said.
Involving stakeholders in decision-making in the tourism sector, developing and implementing new approaches to manage all aspects of tourism activity in order to reach an excellent level of tourism performance are among the objectives of the Charter.
Alia Al Humrani, ATDD Customer Relations Executive and the Customer Charter project coordinator, said the Charter represents an organisational policy that sets the standards related to customer service. It is also known as a code of practice which improves access to an organisation’s service and promotes quality.
