Business | Tourism
Adnec and Starwood sign hotel deal
Starwood Hotels and Resorts and Abu Dhabi National Exhibitions Company (Adnec) have signed a deal to develop a new Element brand hotel in Abu Dhabi.
Dubai: Starwood Hotels and Resorts and Abu Dhabi National Exhibitions Company (Adnec) have signed a deal to develop a new Element brand hotel in Abu Dhabi.
The new Element hotel is scheduled to open in 2011 at the Capital Centre development in Abu Dhabi.
The Element will have 36 studios, 144 one-bedroom guest rooms, and 90 two-bedroom units, a restaurant, swimming pool and fitness centre catering to both business and leisure travellers.
"With Element we are once again reinventing the extended stay hospitality service category, and are thrilled to be working with Abu Dhabi National Exhibitions Company to bring the first Element hotel into the Europe, Africa and Middle East division of Starwood," said Roeland Vos, regional president of Starwood Hotels & Resorts Worldwide.
"Element extended-stay hotel at Capital Centre will be a first in the Middle East and we are very excited since the current market conditions support the development of Element.
Traditionally, this market prefers the 'home comforts' of extended-stay hotels over traditional hotels, which is why Element hotel is the ideal strategic fit," said Sanjay Tanna, Adnec business development director.
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