Abu Dhabi: Abu Dhabi’s tourism industry is reporting a significant uplift in its Meetings, Incentives, Conferences, and Exhibitions (MICE) and business events bookings.
Tourism stakeholders in large number have signed up to participate in the Gulf Incentives, Business Travel and Meetings Expo (GIBTM), which will run at Abu Dhabi National Exhibitions Centre (ADNEC) from March 24-26. Abu Dhabi is making a major push for business events and MICE bookings and enquiries at this year’s GIBTM with 39 stakeholders joining a destination pavilion being mounted by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
“The simple fact is that there is now much more to business events in Abu Dhabi,” said Mubarak Al Nuaimi, Promotions and Overseas Offices Director, TCA Abu Dhabi. “There is growing impetus amongst our private sector to develop MICE specific product and our intention is to roll out this expanding portfolio at GIBTM, particularly to its 300-strong hosted buyer contingent. We have assets and activities in the emirate which clearly sets the destination apart and which will give us a stand-out edge.”
