Abu Dhabi: Abu Dhabi’s tourism industry will embark on a five-day, five cities roadshow of China next week as it looks to build on mounting inbound tourism from the People’s Republic.
Led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), an eight-strong delegation of the emirate’s tourism stakeholders will join the roadshow, from May 12 to 16, including hotels, travel agents, attractions and Etihad Airways.
The roadshow, which will feature presentations and networking with trade partners throughout China, will take place in Beijing, Shanghai, Chengdu, Guangzhou and Hong Kong.
The roadshow comes as China climbs Abu Dhabi’s hotel guest rankings. In the first quarter of this year, some 32,259 Chinese checked into the emirate’s hotels and hotel apartments which was a 208 per cent rise on first quarter of 2013. They delivered 50,253 guest nights — an increase of 139 per cent and stayed, on average 1.58 nights. China currently ranks as the emirate’s fourth largest overseas market for hotel guests.
“Our task is to build awareness within China of the depth and range of Abu Dhabi’s tourism offering so that we both attract increasing numbers of visitors from the country while encouraging those that do come to stay longer,” said Mubarak Al Nuaimi, Director Promotions and Overseas Offices, TCA Abu Dhabi.
