Dubai: Majid Al Futtaim said on Sunday that it is the official partner of the World Retail Congress 2016 in Dubai.

The event will be held in the Middle East for the first time.

By helping bring the congress to Dubai, Majid Al Futtaim is helping drive investment into the emirate and the Middle East and North Africa markets, said Alain Bejjani, chief executive of Majid Al Futtaim–Holding, in a statement.

Held annually, the congress attracts leading industry stakeholders from retail, global economics, politics, finance and NGOs [non-governmental organisations] to discuss the challenges and opportunities in the global retail market.