The JW Marriott Marquis Dubai, that is set to open by the end of this year, is expected to boast up to 80 per cent of total occupancy within the first two years of the hotel’s opening.
Rupprecht Queitsch, general manager of the JW Marriott Marquis Dubai predicted that the hotel would have an occupancy rate between 70 to 80 per cent in the first two years after its opening. According to Queitsch, the opening of the JW Marriott Marquis in Dubai would also help propel Dubai in the international convention market.
“Dubai as a destination is well suited for the JW brand. The easy access to airlines, beaches, sports and leisure centres all make it the ideal destination for travellers,” Queitsch told Gulf News. He further revealed that the high rate of growth in Dubai made them confident on the hotel meeting all its marks within the first few years of its opening.
Queitsch further revealed that the JW brand is currently growing at a rate of 50 per cent worldwide and that the brand had between 20 to 25 hotels in the pipeline globally. Currently the brand boasts a total of 55 hotels in 23 countries. Out of these, three are located in the Mena region with four more in the development pipeline. According to Mitzi Gaskins, vice president of JW Marriott, more than 60 per cent of the JW brand’s business is conducted outside the United States. She further added that the focus of the Marriott Marquis would be on bringing in mid-level luxury to customers in the UAE.
“Product quality and amenities in the new Marquis hotel will be much higher than those witnessed in the other Marriot hotels,” said Gaskins. “However, our focus will be on affordable luxury rather than iconic luxury.”
Gaskins further added that more than one-third of the hotel’s revenue was expected to come from the hotel’s many restaurants, bars and spa facilities.
Rohma Sadaqat is a trainee at Gulf News