Dubai: Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, will manage The Address Hotel in Nigeria and Bahrain, Philippe Zuber, the company’s chief operating officer, announced on the first day of Arabian Travel Market in Dubai.
This expansion follows previous international expansions in Turkey and Egypt.
The company will begin it management after operations are completed in 2018, he said.
“Expanding to new markets has always been part of our development strategy,” Zuber said during a press conference.
Emaar Hospitality Group has signed the management contracts for hotels and serviced residences in Nigeria and Bahrain with Eagle Hills, an Abu Dhabi-based private investment company, which develops new city hubs and mixed-use projects in high-growth international markets.
In Nigeria, company will operate The Address Centenary City Abuja and the Address Residences Centenary City Abuja.
The hotel and residence projects are part of Centenary City, Abuja, a path-breaking development which also feature an international commercial centre, The Mall of Nigeria and Africa Square & Tower.
In Bahrain, the five-star premium hotel brand will operate the Address Marassi Al Bahrain and The Address Residence Marassi Al Bahrain.
Zuber said that the company will manage also Vida Hotels and Resorts, a young brand launched by Emaar Hospitality Group in Dubai, by operating Vida Marassi Al Bahrain and Vida Residences Marassi Al Bahrain.
He also said that they are interested in expanding their hospitality service into other international markets.
The Group also plans to unveil The Address Hotels and Resorts brand in key cities and tourist destinations in the Middle East, China, the Indian Subcontinent, Europe and Southeast Asia.
