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Coral heads to Ammanin search of new ground

Parent company plans 100 properties in region by 2012

Image Credit: Supplied picture
Engineer Hani Salah (left), owner and chairman of Sadeen Group, and Michel Noblet, CEO of Hospitality Management Holdings, at the signing ceremony.
Gulf News

Dubai: Dubai-based hotel operator Coral Hotels & Resorts said it is expanding operations to Jordan, seven years after successfully rolling out one of the region's fastest home-grown hotel chains.

Michel Noblet, CEO of Hospitality Management Holdings, the parent company of Coral, said, "We have signed a management contract for Coral Sadeen Amman which is an exceptional hotel centrally located in Wasfi Al Tal Street 35 minutes drive from Amman International Airport.

"With its rich history, Amman is an ideal destination for us as we continue to strategically open hotels in key markets, business hubs, tourist destinations and cultural capitals across the Middle East and Africa."

With 33 hotels in its four brands, HMH is rapidly increasing its footprint in the Middle East and Africa and has a target of 100 hotels by 2012.

Hani Hassan Salah, the owner and chairman of Sadeen Group, said, "We are delighted to welcome Coral Hotels & Resorts to Amman and are confident that Coral Sadeen Amman will thrive under the new management.

Tailored to meet the needs of both business and leisure travellers, Coral Sadeen Amman is designed to reflect the local hospitality while offering all modern facilities.

"The hotel features 92 elegantly appointed deluxe guestrooms and suites, two restaurants, two beautiful ballrooms, outstanding meeting facilities and up to date technology."

Growing sector

Tourism is Jordan's most promising sector of the economy. With its population of six million, the country offers a safe and secure environment and has a highly developed tourism infrastructure with advanced facilities.

As a result, Jordan has fared quite well recently in terms of tourism despite the difficult times witnessed by the global tourism industry and is increasingly gaining in popularity. The Ministry of Tourism said overnight tourist numbers jumped 33.4 per cent during the first quarter of 2010 to 883,450 from 662,075 in the same period of 2009.

Same day visitors were up 17.6 per cent to 651,325 people from 553,929 in 2009.

The ministry said visitor numbers in the first quarter totalled 1,534,802 compared to 1,216,004 in the same period of 2009, a jump of 26.2 per cent.

Founded in 2003, HMH is one of the fastest growing, fully-integrated hotel management and development companies in the Middle East.

Headquartered in Dubai, HMH offers a complete spectrum of options in hotel categories from top-end luxury hotels to budget properties.

Comprising four distinct hotel brands namely Coral Hotels & Resorts, Corp Executive Hotels, ECOS Hotels and EWA Hotel Apartments, HMH provides a comprehensive selection of accommodations and services to suit all budgets and clientele.

  • 33.4% increase in overnight tourism numbers in 2010
  • 17.6% increase in same-day visitors since 2009
  • 26.2% increase in overallvisitors to Jordan