Dubai: Don’t expect regular clearance sales in Dubai as they have been limited to twice a year, confirmed a senior official at Dubai Festivals and Retail Establishment.
But good news is in store as they are now replaced with super sales where prices may be cut by as much as 90 percent.
The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), recently announced that due to new regulations implemented at the start of 2017, such high discounts have been limited to two events – National Day on December 2 and the Super Sale in May.
The three-day sale will run at participating outlets from May 18 to 20, 2017 and will offer shoppers discounts between 30 to 90 per cent on selected items.
Saeed Mohammad Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, confirmed that only during these two periods can retailers can offer up to 90 per cent discounts.
However, there is an exception to the rule and shoppers can still find clearance sales if a shop closes down.
In a statement, Al Falasi said: “The three-day Super Sale initiative is part of our robust strategy revolving around the Retail Calendar to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers.
“The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period. We expect to re-energise the retail sector at this event, as large number of shoppers are bound to avail themselves of three days of huge savings.”
Among the retailers and brands participating in the Super Sale are Steve Madden, Kurt Geiger, Kazar, Shoe Mart, Ecco, Roberto Cavalli, Galeries La Fayette, and Desigual, in addition to hundreds more.
Discounts in Sharjah
Massive promotions will also be available in Sharjah at the four-day Consumer Electronics Fashion – Big Shopper event, held at Expo Centre Sharjah from May 10 to 13, 2017.
For its second edition, the show will feature nearly 100 key players and brands, including market leaders like Sharaf DG, Jashanmal and Grand Stores, providing visitors a chance to check out the latest in gadgets, electronics and fashion at the largest showcase in Sharjah and the Northern Emirates.
